After my article about the property portals performance, I think makes sense to look into the developers in Dubai, right now the kings of the property market.
Because we have already seen the trend change, there has been a significant decline in transactions for secondary market properties. During Q3 we have some impacting figures, like more than a 40% overall slump in transactions volume for Dubai’s premium areas, comparing with Q2. Or cases like Downtown Dubai, with about 4 times more off-plan transactions than secondary market ones, during this year.
So let’s have a look to the developer’s website traffic from July to September 2017:
Not a surprise to see Emaar on top, nowadays undoubtedly the leading developer in Dubai. They are generating huge business opportunities, since their properties sell like ice-cream in a park full of children, with such a powerful brand. It’s funny to see all the brokerages trying to promote their every launch, while probably too many people get their email inboxes full of the same EDMs.. shameless marketeers ;)
We can see Damac and Azizi following Emaar, also not strange either due to their volumes. Together with The First Group, they have remained on top the whole year. If we compare it with the figures in my last report, we can see the raise of Sobha Group, which outranked Meydan, Nakheel and Meraas in total visits. They do have interesting projects like Sobha Hartland that we know is selling pretty well.
A bit surprising not to see Meraas higher. They did a quite big outdoor campaign across Dubai that I personally liked, it was pretty creative. But once again, not sure if it was followed by strong digital marketing actions, I doubt it.
We will see if the developers slow down in new launches or if the race continues next year. How many new projects can they announce before the Expo 2020?
(The source of the data is SimilarWeb, considered one of the most trustworthy digital market intelligence tools)