Wondering who rules the market in Malaysia?
We have iProperty as the leading property portal in Malaysia, with PropertyGurufollowing close behind. But if check the engagement metrics, PropertyGuru beats iProperty quite clearly. So if we take the pageviews as the main reference, PropertyGuru would be the market leader. Very interesting fight between this two!
On 3rd position we have Propsocial with a little different approach comparing with traditional property portals, worth checking it out.
Also interesting to highlight Ibilik being the 4th in the ranking, since they just work with room rentals and short stays.
Far behind we have DotProperty. They seem to be in a quite early stage, since their number of properties is very low comparing with the competition. Probably product acquisition and creating brand awareness is their current focus to start reducing the distance with the leaders.
I haven’t spotted so many additional players in Malaysia, this could be the reason why aggregators are getting relatively so much traffic to their property sections, Trovit 284,807 visits/month and Mitula 304,972 visits/month. Combining them together, they would be the 3rd “property portal” in the country.
We also have a big local classifieds like Mudah getting a good amount of traffic and some international players like Expat.com or the international brokerage Knight Frank.
As usually I like to include the organic search metrics since we know search engines are the main traffic source for most of the property portals. So we have this:
PropertyGuru and iProperty have similar and strong metrics, far ahead of the rest of the competitors, as far as they are in traffic. It makes sense.
Very surprising to see the metrics for Propsocial, pretty weak and still they seem to be doing well in search engines. Might be because of their content strategy, they’ve been generating articles consistently since three years ago.
That’s all, have I missed any relevant player? If so, please let me know and any comment is very welcome ;)