Ranking of the leading developers in The Lion City
Following my article about the top property portals in Singapore, this time I’d like to take a look into the property developers. In this (traditional) real estate industry is quite common to see developers not taking good care of their digital activities. Let’s check how is it in Singapore, traffic estimation by Similarweb:
On top position we have CapitaLand, one of the largest developers not only in Singapore but in Asia. They have a modern looking website and they seem to be working pretty well the content marketing and social media. On the digital side, they are probably the ones to follow.
Second we have Bukit Sembawang although their engagement metrics are not so good, with a high 64% bounce rate and barely 23 seconds of time on site. I can see they are investing in paid search ads and most likely acquiring not so good quality traffic. But at least they seem to be aware of the importante of digital as a source of leads.
Below them we have many non digital savvy players that most likely rely on traditional marketing/sales strategies to generate leads. Which I think it’s a mistake since as we know, property buyers go online nowadays, so being stronger in digital would make sense for every traditional developer.
There is an alternative that I’ve seen in different markets which is property portals offering marketing services to developers. Something that makes sense since they do have their own in-market audience ready to buy and the knowledge to take advantage of it.
Have I missed any relevant developer in Singapore? Please let me know!